HD24TV.us is an online video streaming platform owned by Novi Digital Entertainment Private Limited, a wholly owned subsidiary of Star India Private Limited. HD24TV.us currently offers over 50,000 hours of TV content and movies across 8 languages, and every major sport covered live. Highly evolved video streaming technology and a high attention to the quality of experience across devices and platforms, make HD24TV.us the complete video destination for Over The Top (OTT) video consumers.

A Video Experience Like No Other

Seamless Video Playback – Our adaptive video streaming technology ensures that the best possible video quality is played back automatically based on the available bandwidth, therefore making it a great video experience on both mobile networks as well as WiFi internet connections. Our video is optimized to play on mobile networks with inconsistent throughput so that our users don’t have to compromise on their experience on the low end, and play HD quality video on the top end of bandwidth availability. Additionally, our users can manually select the quality of video that suits their taste.

Smart Search – Content search on HD24TV.us has been optimized to reduce complexity and delay in accessing content. Accurate search results, with lightning fast autocomplete suggestions navigate users to video with minimal navigation friction and ease of use.

Friendly User Interface – Content organization on HD24TV.us is a result of a thoughtful user experience approach and strong design principles that ensure that the user is not overwhelmed with the breadth of content available. Using a mix of algorithms and human curation, users at any stage of their interaction with HD24TV.us will discover content and see their experience evolve with their interaction patterns over time.